Let me put a disclaimer upfront that I am a teetotaller by choice but have no qualms about others indulging in it albeit within civic limits. Not sure why but alcohol consumption has never been a ‘normal’ activity in the Indian society. By default those who consume (rather stealthily), justify it either to escape extreme mental stress or to celebrate ecstatic moments in life. Although perceptions are beginning to change, alcohol consumption remains a social and a cultural taboo.










