Repeat a lie often enough...
2024 marks the year like never before. One of those years in recent memory when at least some noticeable changes have become part of our collective conscience. What was considered once a vice by society is now an emerging virtue. It is not new, it has always been there. In the past, incentives for making it public were neither present nor was the culture supportive to propagate it. Now, it is all it wanted to ever have.
Lying is what now matters. And it matters how smartly it is uttered in public, and how conveniently it gets reiterated. The task is to change the dynamic - specifically by making lying repetitive and popular. With technology being convenient on our side, a lie is repeated so many times that it becomes the truth. A lie be told a hundred times to become anything but a truth. It becomes an assertion that is anything but a lie.
If you disagree then you must. But for anyone to denounce a lie, one might expect consensus in our understanding of what constitutes a lie. Since the days of Lenin of saying what he didn't say, a number of principles have been perfected to make a lie into a 'great lie' or a truth. These are: i) make it big enough and people will believe part of it; (ii) repeat it often enough and you will convince some people; and, (iii) say it in enough different ways, and you will convince others…
For over a century or more, it had to wait to turn this misattribution to Lenin a reality. Now is the time and nothing could be better timed than the year 2024. Filled with obnoxious airwaves and pages with attacking ads, are all but powered by lies. Yes, you guessed it right as this is the election year amidst the largest democracies in the world.. Roll your eyes and accept lying as an inevitable part of our messy democracy.
It could be easily concluded that politicians lie because it pays dividends. It scores points with their base, and at times with their opponents, and does get rewarded by their donors too. There are few, if any, negative consequences. For once, lies hold a premium currency and are more than their real value. The godi (partisan) media plays its part, it either ignores the lies or repeats them because they stir up anger and keep the ballot box full of speculation.
With the politics of lying getting social recognition, even technology to promote it has not been spared. Sobering stories of technology interference in elections are common. Mobile technology works against the truth. What we will do with mobile technology, we may never know. It has taken rapid strides from just connecting people, as connection too has gone through sobering meanings and exalted iterations.
Will mobile technology serve us well into the future? Will it connect us any better? Will it enforce democratic norms? It could be a billion dollar question. Come to realise it, mobile technology is more than just nuts and bolts. It is more cognitive in nature, one would need to change some software for better results. Which means just about the strategy, content, and design. The devil of mobile technology is in the details.
Lying matters. While it may poison social discourse, fuel cynicism about the government, and make it difficult to have serious dialogues on the compelling issues, but lying does make it easy for the government to sail through odds. Lie is always knocking on the door of the truth. It seems the door of truth is ripe for lies to get a premium. Should mobile technology, and artificial media, be not given a role to reshape geopolitics and democracy!
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(Sudhirendar Sharma is an independent writer, researcher and academic.)
Disclaimer: The views expressed in this article are the personal opinion of the author and do not reflect the views of raagdelhi.com, which does not assume any responsibility for the same.